Apply />
Accepting Projects Q2/26
FULL-STACK PRODUCT & BRAND DESIGN PARTNER
Your app deserves to look as good as it works.
Appcraft is a design studio for b2c mobile/web app founders who care about details. We handle product design, brand identity, and web, helping you ship quality digital products people value enough to pay for.
"Appcraft turned our messy MVP into a polished B2C gem." – Joseph, Founder of USIMS App
Apply to work with us />
See our work />
What we do
Everything your app needs to feel smooth and premium.
Most design studios hand you Figma files and call it done. Most branding agencies have never shipped a product in their lives. Appcraft bridges that gap.
We work closely with founders and engineers from early concept to launch-ready product. Designing the app experience, building the brand around it, and creating a digital presence that makes people take notice.
Everything is connected. Everything is intentional. If your product needs to live on phones, in browsers, and in people's minds, we work to put it there.
PRODUCT DESIGN
Mobile-first, always
We design B2C mobile apps that people actually enjoy using. From IA and user flows to interaction design and handoff-ready UI. We think about the whole experience, not just how it looks on a screen.
Also: we craft web apps and PWAs when your product needs to live in the browser too.
Mobile UI/UX
Web/PWA Design
UX Flows & Wireframes
Design Systems
Prototypes
UX Audits
BRAND IDENTITY
A brand your product can grow into
We craft complete brand identity systems, whether you're starting from scratch or outgrowing what you have.
Built to stay coherent, to be distinct enough to be recognized across every surface your product touches, and solid enough to scale.
Brand Strategy
Visual Identity
Logo & Mark
App Icon
App Store Creatives
Brand Guidelines
Social Assets
Email Templates
Marketing Collateral
WEB & LANDING PAGES
A marketing page that attracts eyes
If your app is the product, your landing page is the pitch.
We craft conversion-focused landing pages and marketing sites that match your product's quality and make visitors want in.
Landing Pages
Marketing Sites
Framer Development
Figma Sites Development
Conversion Optimization
How we work
Where craft meets clarity. A simple and focused process, built around you.
01
Discovery & Scope
We start by clarifying the project and its scope. Understanding your users, your product and what problem it solves. And the market, business model, and competitors.
The insights found here bleed throughout and inform the rest of the process.
02
Strategy & Briefing
Before pixels, we align on direction. Brand positioning, product flows, site architecture. The creative brief that guides everything.
03
Design & Craft
This is where we do what we love. Iterative, collaborative design sprints with regular check-ins. You're never in the dark.
04
Delivery & Support
You get everything, organized and ready to use. Figma files, exported assets, brand guidelines, live Framer or Figma Sites link. Whatever your project calls for.
And if we align, the opportunity to keep growing together on a monthly retainer.
Who’s it for
A service built for founders who build for people.
We exclusively work with B2C consumer-facing apps. Whether you're pre-launch or post traction, Appcraft meets you where you are.
Emerging
Startups & early-stage founders
You have an idea, maybe a rough prototype, and a clear picture of the user you're building for. You need to move fast, look credible, and create a foundation that can grow.
We help you nail the fundamentals from day one.
First-version product design that looks and feels ready
Brand identity built for longevity, not just the launch sprint
Landing page that earns downloads before the app even ships
Design system to keep future iteration consistent and fast
Growing
Scale-ups & growing product teams
You've got users, traction, maybe funding. But your design hasn't kept up with where the product is headed. You're ready to go from scrappy to serious, from functional to remarkable.
We help you level up without losing what made you work.
Product redesign that retains users while elevating craft
Brand refresh or system rebuild as you enter a new chapter
Marketing site upgrade to reflect your evolved positioning
Ongoing design partnership to scale your creative output
Not B2B. If you're building software for businesses, teams, or enterprises, then we're probably not the right fit. We specialize exclusively in consumer apps.
Why Appcraft
A service designed for the consumer era.
B2C only. Always
We don't split our thinking between enterprise and consumer. Every framework, every instinct, every reference point is tuned for mobile apps that serve everyday people.
Cohesion by design
Brand, product, and web in one studio means your identity is consistent across every surface. Not stitched together from three different vendor voices.
Built to move fast
Startup speed, without startup sloppiness. We've built processes that let us deliver high-craft work quickly. So your launch doesn't wait on your design.
Strategy, not just execution
We bring brand strategy and product thinking to every brief. Not just visual polish. Good design starts with good thinking about your users and business.
Systems over one-offs
Everything we create is built to scale. Design systems, component libraries, and brand guidelines that grow with your product and your team.
A partner, not a vendor
We work in close collaboration with you and your team. Your success is the only metric that matters to us.
Pricing
Flexible engagements, fixed commitment to quality.
Pick a plan that fits where you are. Every project includes direct access to Max Hez. No handoffs, no junior designers.
Starter Craft
For founders who need to iterate fast with a cohesive and polished foundation.
From $1,999 / project
Brand identity (logo, app icon, colors, typography)
Up to 8 app screens (UI/UX)
Single page landing page (Framer or Figma Sites)
3 rounds of revisions
Handoff-ready files + basic guidelines
Weekly syncs and async collaboration (Notion, Slack, Google Meet, Loom)
Delivered within 2-4 weeks
6-weeks post-handoff support
Get started />
Premium Craft
For founders who are serious about building a strong foundation from day one.
From $4,999 / project
Full brand system + guidelines (logo, app icon, colors, typography, shapes, iconography)
Full product design + prototyping (iOS/Android + Web/PWA, up to 40 screens, then $150 per extra screen)
Multiple-page marketing website design & dev (Framer or Figma Sites)
Comprehensive design system & component library
Social & marketing collateral pack
Unlimited revisions within scope
Weekly syncs and async collaboration (Notion, Slack, Google Meet, Loom)
Delivered within 6-12 weeks
6-weeks post-handoff support
Apply to work with us />
BEST VALUE
Retainer Partnership
Ongoing design support, without the overhead of a full-time hire. You get a dedicated design partner who knows your app inside and out. Available every month for new features, marketing assets, store updates, and whatever else comes up.
From 2,999 / month
Priority turnaround
10-20 hours of design work per month
Ongoing product, brand and web design work with unlimited tasks
Unlimited revisions
Weekly syncs and async collaboration (Notion, Slack, Google Meet, Loom)
Monthly design review & strategy session
Cancel anytime, no lock-in
Let’s talk />
Need something custom? Every engagement is tailored. Get in touch and we’ll build the right scope together.
About
Who’s behind Appcraft?
Hey 👋, I’m Max...
Digital product & brand design architect from Buenos Aires, Argentina. With a love for design and craft, pingpong, and several felines I’m the mascot of.
I started Appcraft because I kept seeing the same problem: great app ideas held back by design that didn't do them justice.
A confusing onboarding. A logo that looked like it was made in a hurry. A landing page that didn't explain what the thing even did.
I've spent years designing mobile apps. The kind people actually use every day.
I know how much the details matter. The way a button feels. The moment a new user understands what your app is for. The first impression someone gets before they even tap "Download."
Appcraft is my way of putting that experience to work for founders who care about craft and building delightful experiences as much as I do.
If that sounds like you, let's talk 🙋.
Max Hez
Founder + Lead Product & Brand Partner at @AppcraftAgency
FAQs
Commonly asked questions.
Ready to start?
Ready to craft something people love?
We're selective about the projects we take on. Not out of arrogance, but because we do our best work when we're genuinely invested. If you've got a product worth building, we want to hear about it.
Apply to work with us />
See our work />
You can also send us a line or several more about your project to
hello@appcraft.agency
We typically respond within 24 hours. No spam, ever.
© 2026 Appcraft Agency, LLC. All rights reserved.
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Accepting Projects Q2/26
FULL-STACK PRODUCT & BRAND DESIGN PARTNER
Your app deserves to look as good as it works.
Appcraft is a design studio for b2c mobile/web app founders who care about details. We handle product design, brand identity, and web, helping you ship quality digital products people value enough to pay for.
"Appcraft turned our messy MVP into a polished B2C gem." – Joseph, Founder of USIMS App
Apply to work with us />
See our work />
USIMS />
Global eSIM for Travelers
See more of our work />
What we do
Everything your app needs to feel smooth and premium.
Most design studios hand you Figma files and call it done. Most branding agencies have never shipped a product in their lives. Appcraft bridges that gap.
We work closely with founders and engineers from early concept to launch-ready product. Designing the app experience, building the brand around it, and creating a digital presence that makes people take notice.
Everything is connected. Everything is intentional. If your product needs to live on phones, in browsers, and in people's minds, we work to put it there.
PRODUCT DESIGN
Mobile-first, always
We design B2C mobile apps that people actually enjoy using. From IA and user flows to interaction design and handoff-ready UI. We think about the whole experience, not just how it looks on a screen.
Also: we craft web apps and PWAs when your product needs to live in the browser too.
Mobile UI/UX
Web/PWA Design
UX Flows & Wireframes
Design Systems
Prototypes
UX Audits
BRAND IDENTITY
A brand your product can grow into
We craft complete brand identity systems, whether you're starting from scratch or outgrowing what you have.
Built to stay coherent, to be distinct enough to be recognized across every surface your product touches, and solid enough to scale.
Brand Strategy
Visual Identity
Logo & Mark
App Icon
App Store Creatives
Brand Guidelines
Social Assets
Email Templates
Marketing Collateral
WEB & LANDING PAGES
A marketing page that attracts eyes
If your app is the product, your landing page is the pitch.
We craft conversion-focused landing pages and marketing sites that match your product's quality and make visitors want in.
Landing Pages
Marketing Sites
Framer Development
Figma Sites Development
Conversion Optimization
How we work
Where craft meets clarity. A simple and focused process, built around you.
01
Discovery & Scope
We start by clarifying the project and its scope. Understanding your users, your product and what problem it solves. And the market, business model, and competitors.
The insights found here bleed throughout and inform the rest of the process.
02
Strategy & Briefing
Before pixels, we align on direction. Brand positioning, product flows, site architecture. The creative brief that guides everything.
03
Design & Craft
This is where we do what we love. Iterative, collaborative design sprints with regular check-ins. You're never in the dark.
04
Delivery & Support
You get everything, organized and ready to use. Figma files, exported assets, brand guidelines, live Framer or Figma Sites link. Whatever your project calls for.
And if we align, the opportunity to keep growing together on a monthly retainer.
Who’s it for
A service built for founders who build for people.
We exclusively work with B2C consumer-facing apps. Whether you're pre-launch or post-traction, Appcraft meets you where you are.
Emerging
Startups & early-stage founders
You have an idea, maybe a rough prototype, and a clear picture of the user you're building for. You need to move fast, look credible, and create a foundation that can grow.
We help you nail the fundamentals from day one.
First-version product design that looks and feels ready
Brand identity built for longevity, not just the launch sprint
Landing page that earns downloads before the app even ships
Design system to keep future iteration consistent and fast
Growing
Scale-ups & growing product teams
You've got users, traction, maybe funding. But your design hasn't kept up with where the product is headed. You're ready to go from scrappy to serious, from functional to remarkable.
We help you level up without losing what made you work.
Product redesign that retains users while elevating craft
Brand refresh or system rebuild as you enter a new chapter
Marketing site upgrade to reflect your evolved positioning
Ongoing design partnership to scale your creative output
Not B2B. If you're building software for businesses, teams, or enterprises, then we're probably not the right fit. We specialize exclusively in consumer apps.
Why Appcraft
A service designed for the consumer era.
B2C only. Always
We don't split our thinking between enterprise and consumer. Every framework, every instinct, every reference point is tuned for mobile apps that serve everyday people.
Cohesion by design
Brand, product, and web in one studio means your identity is consistent across every surface. Not stitched together from three different vendor voices.
Built to move fast
Startup speed, without startup sloppiness. We've built processes that let us deliver high-craft work quickly. So your launch doesn't wait on your design.
Strategy, not just execution
We bring brand strategy and product thinking to every brief. Not just visual polish. Good design starts with good thinking about your users and business.
Systems over one-offs
Everything we create is built to scale. Design systems, component libraries, and brand guidelines that grow with your product and your team.
A partner, not a vendor
We work in close collaboration with you and your team. Your success is the only metric that matters to us.
Pricing
Flexible engagements, fixed commitment to quality.
Pick a plan that fits where you are. Every project includes direct access to Max Hez. No handoffs, no junior designers.
Starter Craft
For founders who need to iterate fast with a cohesive and polished foundation.
From $1,999 / project
Brand identity (logo, app icon, colors, typography)
Up to 8 app screens (UI/UX)
Single page landing page (Framer or Figma Sites)
3 rounds of revisions
Handoff-ready files + basic guidelines
Weekly syncs and async collaboration (Notion, Slack, Google Meet, Loom)
Delivered within 2-4 weeks
6-weeks post-handoff support
Get started />
Premium Craft
For founders who are serious about building a strong foundation from day one.
From $4,999 / project
Full brand system + guidelines (logo, app icon, colors, typography, shapes, iconography)
Full product design + prototyping (iOS/Android + Web/PWA, up to 40 screens, then $150 per extra screen)
Multiple-page marketing website design & dev (Framer or Figma Sites)
Comprehensive design system & component library
Social & marketing collateral pack
Unlimited revisions within scope
Weekly syncs and async collaboration (Notion, Slack, Google Meet, Loom)
Delivered within 6-12 weeks
6-weeks post-handoff support
Apply to work with us />
BEST VALUE
Retainer Partnership
Ongoing design support, without the overhead of a full-time hire. You get a dedicated design partner who knows your app inside and out. Available every month for new features, marketing assets, store updates, and whatever else comes up.
From 2,999 / month
Priority turnaround
10-20 hours of design work per month
Ongoing product, brand and web design work with unlimited tasks
Unlimited revisions
Weekly syncs and async collaboration (Notion, Slack, Google Meet, Loom)
Monthly design review & strategy session
Cancel anytime, no lock-in
Let’s talk />
Need something custom? Every engagement is tailored. Get in touch and we’ll build the right scope together.
About
Who’s behind Appcraft?
Hey 👋, I’m Max...
Digital product & brand design architect from Buenos Aires, Argentina. With a love for design and craft, pingpong, and several felines I’m the mascot of.
I started Appcraft because I kept seeing the same problem: great app ideas held back by design that didn't do them justice.
A confusing onboarding. A logo that looked like it was made in a hurry. A landing page that didn't explain what the thing even did.
I've spent years designing mobile apps. The kind people actually use every day.
I know how much the details matter. The way a button feels. The moment a new user understands what your app is for. The first impression someone gets before they even tap "Download."
Appcraft is my way of putting that experience to work for founders who care about craft and building delightful experiences as much as I do.
If that sounds like you, let's talk 🙋.
Max Hez
Founder + Lead Product & Brand Partner at @AppcraftAgency
FAQs
Commonly asked questions.
Ready to start?
Ready to craft somethingpeople love?
We're selective about the projects we take on. Not out of arrogance, but because we do our best work when we're genuinely invested. If you've got a product worth building, we want to hear about it.
Apply to work with us />
See our work />
You can also send us a line or several more about your project to
hello@appcraft.agency
We typically respond within 24 hours. No spam, ever.
© 2026 Appcraft Agency, LLC. All rights reserved.
Work
•
Services
•
Who’s it for
•
Approach
•
Why us
•
Pricing
•
About
•
FAQs
•
Contact
