Let’s Talk />
Available For Work
PRODUCT & BRAND DESIGN PARTNER
Design & Brand for Mobile-First Apps
We partner with b2c app founders and growing teams to craft digital experiences and brands users love, buy, and tell their friends about.
Let’s Work Together />
See Portfolio />
Emerging talent
Business-aware
AI-(em)powered
Tasteful and inventive
What we do
We help app founders and teams craft, deliver and capture value.
01
Brand Design
We craft complete brand identity systems.
Built to stay coherent, to be distinct to be recognized, and solid enough to scale.
Brand Strategy
Visual Identity
Brand Guidelines
Logo & Mark
App Icon
App Store Creatives
Social Assets
Email Templates
Pitch Decks
Marketing Collateral
02
Product Design
We design and build mobile-first consumer apps people actually enjoy using.
Design Systems
iOS/Android Mobile App Design
Web/PWA App Design
Interaction Design
IA, UX Flows & Wireframes
Prototypes
UX Audits
UX Research
Components & UI Development
03
Webpage Design
We craft conversion-focused landing pages and marketing sites that make visitors want in.
Landing Pages
Marketing Sites
Framer Development
Figma Sites Development
Custom-code Web Development
How we work
We craft clarity through a simple and focused process.
01
Discovery & Scope
We start by clarifying the project and its scope. Understanding your users, your product and what problem it solves. And the market, business model, and competitors.
The insights found here bleed throughout and inform the rest of the process.
02
Strategy & Briefing
Before pixels, we align on direction.
Brand positioning, product flows, site architecture. The creative brief that guides everything.
03
Design & Craft
What we love to do and do best.
Collaborative design and craft sprints with regular check-ins so you’re never in the dark.
04
Delivery & Support
You get everything, organized and ready to use in a Notion portal. Figma files, exported assets, brand guidelines, live website link, UI components. Whatever your project calls for.
And if we align, the opportunity to keep growing together on a monthly retainer.
Who’s it for
Built for b2c app founders who build for people.
Emerging
Startups & early-stage founders
You have an idea, maybe a rough prototype, and a clear picture of the user you're building for. You need to move fast, look credible, and create a foundation that can grow.
We help you nail the fundamentals from day one.
First-version product design that looks and feels ready
Brand identity built for longevity, not just the launch sprint
Landing page that earns downloads before the app even ships
Design system to keep future iteration consistent and fast
Growing
Scale-ups & growing product teams
You've got users, traction, maybe funding. But your design hasn't kept up with where the product is headed. You're ready to go from scrappy to serious, from functional to remarkable.
We help you level up without losing what made you work.
Product redesign that retains users while elevating craft
Brand refresh or system rebuild as you enter a new chapter
Marketing site upgrade to reflect your evolved positioning
Ongoing design partnership to scale your creative output
We don’t do B2B. If you're building software for businesses, teams, or enterprises, then we're not the right fit. We specialize exclusively in consumer apps.
Why Appcraft
We’re designed for the consumer era.
B2C only
We don't split our thinking between enterprise and consumer. Every framework, every instinct, every reference point is tuned for apps that serve everyday people.
Cohesion by design
Brand, product, and web in one studio means your identity is consistent across every surface. Not stitched together from three different vendor voices.
Built to move fast
Startup speed, without startup sloppiness. We've built processes that let us deliver high-craft work quickly. So your launch doesn't wait on your design.
Strategy, not just execution
We bring brand strategy and product and business thinking to every brief. Not just visual polish. Good design starts with good thinking about your users and business.
Systems over one-offs
Everything we create is built to scale. Design systems, component libraries, and brand guidelines that grow with your product and your team.
A partner, not a vendor
We work in close collaboration with you and your team to help create something worth being a part of. Your success is the only metric that matters to us.
Pricing
Flexible engagements, fixed commitment to quality.
One-offApp Starter
For emerging founders who need to iterate fast and try things out with a solid foundation.
From $1,499 / project
Foundational brand identity (logo, app icon, colors, typography)
Up to 10 polished app screens
Single page website/landing page
Unlimited revisions within scope
Handoff-ready files + basic guidelines
Weekly syncs and async collaboration
8-weeks post-handoff support
Get Started />
Ongoing Retainer Partnership
Ongoing design craftsmanship, without the overhead of a full-time hire.
From $2,499 / month*
*At least 3 months commitment. Ideally you’d test the waters with a one-off project and then upgrade to a retainer partnership
Priority turnaround
Weekly syncs and async collaboration
Ongoing and unlimited product iterations, revisions and implementation support
Comprehensive brand identity, guidelines, design system & component library
UI components and front-end surfaces/app screens development
Multiple-page marketing website design, development & maintenance
Let’s Work Together />
BEST VALUE
Need something custom? Every engagement is tailored. Get in touch and we’ll build the right scope together.
FAQs
These are the most commonly asked questions.
About
Who’s the mind and soulbehind Appcraft?
Hey 👋, I’m Max...
An emerging full-stack designer and front-end developer who’s on a mission to help craft apps that are genuinely useful, beautiful, and valuable for real people.
I started Appcraft because I kept seeing the same problem: great app ideas held back by design that didn’t do them justice.
A confusing onboarding. A logo that looked like it was made in a hurry. A landing page that didn't explain what the thing even did. An inconsistent brand across touch points.
In a world of disposable apps that can be built in a weekend, I know how much taste, craft and polish makes a difference.
The way a screen feels. The moment a new user understands what your app is for. The first impression someone gets before they even tap "Download."
Appcraft is my way of putting my love for design and craft to work for founders and growing teams who care about building delightful and meaningful experiences as much as I do.
Max Hez
Entrepreneurial, AI-Augmented Digital Product & Brand Architect. Founder + Lead Design Partner @ Appcraft Agency
Ready to Start?
“Here is to crafting something worth caring for 👏.”
If you’ve got a product worth building, we want to hear about it 🙋. We’re selective about the projects we take on. Not out of arrogance, but because we do our best work when we're genuinely invested.
Let’s Work Together />
See Portfolio />
You can also send us an email about your project directly to
hello@appcraft.agencyWe typically respond within 24 hours. No spam, promise.
Copyright © 2026 Appcraft Agency, by Max Hez. All rights reserved.
Services
Approach
Pricing
FAQs
Let’s Talk />
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50
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200
250
300
350
400
450
500
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600
650
700
750
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850
900
0
50
100
150
200
250
300
350
400
450
500
550
600
650
700
750
800
850
900
Available For Work
DIGITAL PRODUCT & BRAND DESIGN PARTNER
Entrepreneurial, AI-Augmented Design & Brand for Mobile-First Apps
We partner with b2c app founders and growing teams to craft, deliver, and capture value. Designing tasteful and delightful digital experiences and brands users love, buy, and tell their friends about.
Let’s Work Together />
See Portfolio />
Emerging talent
Business-aware
AI-(em)powered
Tasteful and inventive
What we do
We help app founders and teams craft, deliver and capture value.
01
Brand Design
We craft complete brand identity systems.
Built to stay coherent, to be distinct to be recognized, and solid enough to scale.
Brand Strategy
Visual Identity
Brand Guidelines
Logo & Mark
App Icon
App Store Creatives
Social Assets
Email Templates
Pitch Decks
Marketing Collateral
02
Product Design
We design and build mobile-first consumer apps people actually enjoy using.
Design Systems
iOS/Android Mobile App Design
Web/PWA App Design
Interaction Design
IA, UX Flows & Wireframes
Prototypes
UX Audits
UX Research
Components & UI Development
03
Webpage Design
We craft conversion-focused landing pages and marketing sites that make visitors want in.
Landing Pages
Marketing Sites
Framer Development
Figma Sites Development
Custom-code Web Development
How we work
We craft clarity through a simple and focused process.
01
Discovery & Scope
We start by clarifying the project and its scope. Understanding your users, your product and what problem it solves. And the market, business model, and competitors.
The insights found here bleed throughout and inform the rest of the process.
02
Strategy & Briefing
Before pixels, we align on direction.
Brand positioning, product flows, site architecture. The creative brief that guides everything.
03
Design & Craft
What we love to do and do best.
Collaborative design and craft sprints with regular check-ins so you’re never in the dark.
04
Delivery & Support
You get everything, organized and ready to use in a Notion portal. Figma files, exported assets, brand guidelines, live website link, UI components. Whatever your project calls for.
And if we align, the opportunity to keep growing together on a monthly retainer.
Who’s it for
Built for b2c app founders who build for people.
Emerging
Startups & early-stage founders
You have an idea, maybe a rough prototype, and a clear picture of the user you're building for. You need to move fast, look credible, and create a foundation that can grow.
We help you nail the fundamentals from day one.
First-version product design that looks and feels ready
Brand identity built for longevity, not just the launch sprint
Landing page that earns downloads before the app even ships
Design system to keep future iteration consistent and fast
Growing
Scale-ups & growing product teams
You've got users, traction, maybe funding. But your design hasn't kept up with where the product is headed. You're ready to go from scrappy to serious, from functional to remarkable.
We help you level up without losing what made you work.
Product redesign that retains users while elevating craft
Brand refresh or system rebuild as you enter a new chapter
Marketing site upgrade to reflect your evolved positioning
Ongoing design partnership to scale your creative output
We don’t do B2B. If you're building software for businesses, teams, or enterprises, then we're not the right fit. We specialize exclusively in consumer apps.
Why Appcraft
We’re designed for the consumer era.
B2C only
We don't split our thinking between enterprise and consumer. Every framework, every instinct, every reference point is tuned for apps that serve everyday people.
Cohesion by design
Brand, product, and web in one studio means your identity is consistent across every surface. Not stitched together from three different vendor voices.
Built to move fast
Startup speed, without startup sloppiness. We've built processes that let us deliver high-craft work quickly. So your launch doesn't wait on your design.
Strategy, not just execution
We bring brand strategy and product and business thinking to every brief. Not just visual polish. Good design starts with good thinking about your users and business.
Systems over one-offs
Everything we create is built to scale. Design systems, component libraries, and brand guidelines that grow with your product and your team.
A partner, not a vendor
We work in close collaboration with you and your team to help create something worth being a part of. Your success is the only metric that matters to us.
Pricing
Flexible engagements, fixed commitment to quality.
One-offApp Starter
For emerging founders who need to iterate fast and try things out with a solid foundation.
From $1,499 / project
Foundational brand identity (logo, app icon, colors, typography)
Up to 10 polished app screens
Single page website/landing page
Unlimited revisions within scope
Handoff-ready files + basic guidelines
Weekly syncs and async collaboration
8-weeks post-handoff support
Get Started />
Ongoing Retainer Partnership
Ongoing design craftsmanship, without the overhead of a full-time hire.
From $2,499 / month*
*At least 3 months commitment. Ideally you’d test the waters with a one-off project and then upgrade to a retainer partnership
Priority turnaround
Weekly syncs and async collaboration
Ongoing and unlimited product iterations, revisions and implementation support
Comprehensive brand identity, guidelines, design system & component library
UI components and front-end surfaces/app screens development
Multiple-page marketing website design, development & maintenance
Let’s Work Together />
BEST VALUE
Need something custom? Every engagement is tailored. Get in touch and we’ll build the right scope together.
FAQs
These are the most commonly asked questions.
About
Who’s the mind and soulbehind Appcraft?
Hey 👋, I’m Max...
An emerging full-stack designer and front-end developer who’s on a mission to help craft apps that are genuinely useful, beautiful, and valuable for real people.
I started Appcraft because I kept seeing the same problem: great app ideas held back by design that didn’t do them justice.
A confusing onboarding. A logo that looked like it was made in a hurry. A landing page that didn't explain what the thing even did. An inconsistent brand across touch points.
In a world of disposable apps that can be built in a weekend, I know how much taste, craft and polish makes a difference.
The way a screen feels. The moment a new user understands what your app is for. The first impression someone gets before they even tap "Download."
Appcraft is my way of putting my love for design and craft to work for founders and growing teams who care about building delightful and meaningful experiences as much as I do.
Max Hez
Entrepreneurial, AI-Augmented Digital Product & Brand Architect. Founder + Lead Design Partner @ Appcraft Agency
Ready to Start?
“Here is to crafting something worth caring for 👏.”
If you’ve got a product worth building, we want to hear about it 🙋. We’re selective about the projectswe take on. Not out of arrogance, but because we do our best work when we're genuinely invested.
Let’s Work Together />
See Portfolio />
You can also send us an email about your project directly to
hello@appcraft.agencyWe typically respond within 24 hours. No spam, promise.
Copyright © 2026 Appcraft Agency, by Max Hez. All rights reserved.
Services
Approach
Pricing
FAQs
Let’s Talk />
0
50
100
150
200
250
300
350
400
450
500
550
600
650
700
750
800
850
900
0
50
100
150
200
250
300
350
400
450
500
550
600
650
700
750
800
850
900
Available For Work
DIGITAL PRODUCT & BRAND DESIGN PARTNER
Entrepreneurial, AI-Augmented Design & Brand for Mobile-First Apps
We partner with b2c app founders and growing teams to craft, deliver, and capture value. Designing tasteful and delightful digital experiences and brands users love, buy, and tell their friends about.
Let’s Work Together />
See Portfolio />
Emerging talent
Business-aware
AI-(em)powered
Tasteful and inventive
What we do
We help app founders and teams craft, deliver and capture value.
01
Brand Design
We craft complete brand identity systems.
Built to stay coherent, to be distinct to be recognized, and solid enough to scale.
Brand Strategy
Visual Identity
Brand Guidelines
Logo & Mark
App Icon
App Store Creatives
Social Assets
Email Templates
Pitch Decks
Marketing Collateral
02
Product Design
We design and build mobile-first consumer apps people actually enjoy using.
Design Systems
iOS/Android Mobile App Design
Web/PWA App Design
Interaction Design
IA, UX Flows & Wireframes
Prototypes
UX Audits
UX Research
Components & UI Development
03
Webpage Design
We craft conversion-focused landing pages and marketing sites that make visitors want in.
Landing Pages
Marketing Sites
Framer Development
Figma Sites Development
Custom-code Web Development
How we work
We craft clarity through a simple and focused process.
01
Discovery & Scope
We start by clarifying the project and its scope. Understanding your users, your product and what problem it solves. And the market, business model, and competitors.
The insights found here bleed throughout and inform the rest of the process.
02
Strategy & Briefing
Before pixels, we align on direction.
Brand positioning, product flows, site architecture. The creative brief that guides everything.
03
Design & Craft
What we love to do and do best.
Collaborative design and craft sprints with regular check-ins so you’re never in the dark.
04
Delivery & Support
You get everything, organized and ready to use in a Notion portal. Figma files, exported assets, brand guidelines, live website link, UI components. Whatever your project calls for.
And if we align, the opportunity to keep growing together on a monthly retainer.
Who’s it for
Built for b2c app founders who build for people.
Emerging
Startups & early-stage founders
You have an idea, maybe a rough prototype, and a clear picture of the user you're building for. You need to move fast, look credible, and create a foundation that can grow.
We help you nail the fundamentals from day one.
First-version product design that looks and feels ready
Brand identity built for longevity, not just the launch sprint
Landing page that earns downloads before the app even ships
Design system to keep future iteration consistent and fast
Growing
Scale-ups & growing product teams
You've got users, traction, maybe funding. But your design hasn't kept up with where the product is headed. You're ready to go from scrappy to serious, from functional to remarkable.
We help you level up without losing what made you work.
Product redesign that retains users while elevating craft
Brand refresh or system rebuild as you enter a new chapter
Marketing site upgrade to reflect your evolved positioning
Ongoing design partnership to scale your creative output
We don’t do B2B. If you're building software for businesses, teams, or enterprises, then we're not the right fit. We specialize exclusively in consumer apps.
Why Appcraft
We’re designed for the consumer era.
B2C only
We don't split our thinking between enterprise and consumer. Every framework, every instinct, every reference point is tuned for apps that serve everyday people.
Cohesion by design
Brand, product, and web in one studio means your identity is consistent across every surface. Not stitched together from three different vendor voices.
Built to move fast
Startup speed, without startup sloppiness. We've built processes that let us deliver high-craft work quickly. So your launch doesn't wait on your design.
Strategy, not just execution
We bring brand strategy and product and business thinking to every brief. Not just visual polish. Good design starts with good thinking about your users and business.
Systems over one-offs
Everything we create is built to scale. Design systems, component libraries, and brand guidelines that grow with your product and your team.
A partner, not a vendor
We work in close collaboration with you and your team to help create something worth being a part of. Your success is the only metric that matters to us.
Pricing
Flexible engagements, fixed commitment to quality.
One-offApp Starter
For emerging founders who need to iterate fast and try things out with a solid foundation.
From $1,499 / project
Foundational brand identity (logo, app icon, colors, typography)
Up to 10 polished app screens
Single page website/landing page
Unlimited revisions within scope
Handoff-ready files + basic guidelines
Weekly syncs and async collaboration
8-weeks post-handoff support
Get Started />
Ongoing Retainer Partnership
Ongoing design craftsmanship, without the overhead of a full-time hire.
From $2,499 / month*
*At least 3 months commitment. Ideally you’d test the waters with a one-off project and then upgrade to a retainer partnership
Priority turnaround
Weekly syncs and async collaboration
Ongoing and unlimited product iterations, revisions and implementation support
Comprehensive brand identity, guidelines, design system & component library
UI components and front-end surfaces/app screens development
Multiple-page marketing website design, development & maintenance
Let’s Work Together />
BEST VALUE
Need something custom? Every engagement is tailored. Get in touch and we’ll build the right scope together.
FAQs
These are the most commonly asked questions.
About
Who’s the mind and soulbehind Appcraft?
Hey 👋, I’m Max...
An emerging full-stack designer and front-end developer who’s on a mission to help craft apps that are genuinely useful, beautiful, and valuable for real people.
I started Appcraft because I kept seeing the same problem: great app ideas held back by design that didn’t do them justice.
A confusing onboarding. A logo that looked like it was made in a hurry. A landing page that didn't explain what the thing even did. An inconsistent brand across touch points.
In a world of disposable apps that can be built in a weekend, I know how much taste, craft and polish makes a difference.
The way a screen feels. The moment a new user understands what your app is for. The first impression someone gets before they even tap "Download."
Appcraft is my way of putting my love for design and craft to work for founders and growing teams who care about building delightful and meaningful experiences as much as I do.
Max Hez
Entrepreneurial, AI-Augmented Digital Product & Brand Architect. Founder + Lead Design Partner @ Appcraft Agency
Ready to Start?
“Here is to crafting something worth caring for 👏.”
If you’ve got a product worth building, we want to hear about it 🙋. We’re selective about the projectswe take on. Not out of arrogance, but because we do our best work when we're genuinely invested.
Let’s Work Together />
See Portfolio />
You can also send us an email about your project directly to
hello@appcraft.agencyWe typically respond within 24 hours. No spam, promise.
Copyright © 2026 Appcraft Agency, by Max Hez. All rights reserved.
